Carrie is a globally recognized Talent Acquisition / Employment Brand Leader for her work building innovative, successful, award-winning recruitment marketing, employment branding and technology strategies and high-performance teams. In addition to building award-winning career sites and mobile recruiting strategies, she led a team that developed award winning social networks primarily for branding and push marketing of job seeker information and at&t job opportunities.
AT&T Wins 2011 ERE Recruiting Excellence Award
Best Corporate Careers Site: ERE named attcareers the best corporate careers website in 2011 and the Talent Attraction team was awarded a Recruiting Excellence Award at ERE’s Spring Expo. AT&T’s talent marketing strategy used its award-winning career site as the “hub” for recruitment advertising and employer branding initiatives. This portal was complimented with AT&T’s proprietary “Talent Network” to allow candidates to opt-in to career related news and job alerts from AT&T. According to Corbin, AT&T’s recruiting strategy is managed across multiple platforms, including web, social networks, video, e-mail and mobile marketing, which work together to facilitate membership, communication and delivery.
2012 – HR Executive Magazine:Winner for Best HR Ideas, Best Use of Technology
Best Use of Technology – iPad app: Looking for a better way to maximize the various job fairs recruiters attend throughout the year? Guess what? Yes, there’s an app for that!—if you’re a recruiter at AT&T, anyway. AT&T corporate recruiters can collect candidate information at job fairs using a specially developed iPad app, thereby doing away with collecting paper resumes and handing out printed brochures about the company. In addition to saving money and trees, the iPad app gives recruiters the ability to track candidates from a specific event straight through to the application and hire. Through the app, Corbin says, AT&T is not only able to “showcase the technology” AT&T sells, but is able to respond to environmental concerns, an issue that especially resonates with many millennial candidates. What’s more, AT&T recruiters have the ability to link success metrics directly back to individual events and, through an export feature, can add candidates to the AT&T Talent Network for further relationship marketing and sourcing opportunities.
AT&T Talent Attraction Wins 2012 Mobile-WebAward For Outstanding Achievement in Mobile
Best Employment Mobile Website 2 years in a row – EA recent Comscore study found 77% of job seekers use mobile in their job search. As a leader in mobile broadband and emerging 4G capabilities and the best wireless coverage worldwide of any U.S. carrier, AT&T understands the benefit and importance of mobile communication. It’s with this focus and statistics to support it, that we eliminated our iPhone app and chose to redesign the mobile careers portal for job seekers.
Pioneering work in the Employer Brand Space!
- 2008: SHRM: Within 6 months of new career site launch, recognized by SHRM as one of 5 companies “Doing it Right” in regards to Employer Brand.
- 2009: New Employer Brand Creative Theme, “Tra-digital” unvieled on the heels of the recession to emphasize our transition from the phone company to a technology company while also emphasizing our stability in a time of instability for many people in the US.
- 2009: Launched the very first employer iPhone app for jobs and mobile optimized career portal for att.jobs.
- 2010: One of the first companies to develop our own iPad app for career events and campus recruiting to ‘live our brand’ as a mobile company, while using technology to enhance the candidate experience and drive better ROI and tracking of recruiting events success.
- 2010-2012: Launched AT&T’s global social strategy, and refreshed the global careers Facebook page in 2012 garnering 10,000 likes within first 24 hours! The page won Web Marketing Association’s Employment Standard of Excellence and ranked #8 in Potential Park’s 2012 Facebook Career Page Benchmark. Global social presence was consistently ranked in the #1 and top 10 of the social recruitment monitor since the monitor debuted in 2011.
- 2011: One of the 11 inaugeral companies to partner with the 100,000 Jobs Mission Coalition with the goal of hiring 100,000 vets among us by 2020. It was so successful that they’ve had to adjust the hiring goals to 1 Million and have transitioned to the Veterans Jobs Mission as an ongoing resource for employers.
- 2011: Incorporated http://veterans.jobs Military Occupational Classification Skills translator into career site (http://att-veterans.jobs) which became a new product offering for our vendor and led the charge for other member companies to follow suit.
- 2013: Debuted the #Career4Vets hashtag (now used by the Army), as part of our Veteran Talent Network/Employee Advocacy program to connect veteran job seekers with AT&T Veteran ERG members for assistance with their job search.
- 2013: One of the first companies to implement full mobile apply capability (through conclusion of application).
- 2013: Concepted design and implemented Mobile Employee Referral Program that integrated with career portal and source code tracking of referrals into ATS via social media
- 2013: Redesigned career site to mobile responsive with complete new #EmployerBrand Identity & Creative Theme.
- 2013: Launched #LifeatATT hashtag to drive organic engagement with employees as part of our employee advocacy efforts, which is now central to external, organic employee communication.
Some other recognition over the years…
- 2011: Web Marketing Association, Internet Advertising Competition: Winner for Best Employment Website
- 2012: Candidate Experience Awards Winner
- 2012: Web Marketing Association, Internet Advertising Competition: Winner for Outstanding Website
- 2012: Web Marketing Association, Mobile Web Awards: Winner, Best Employment Mobile Website
- 2012: Web Marketing Association, Web Awards, Winner of Employment Standard of Excellence for mobile career site,
- Web Marketing Association, Web Awards, Winner of Employment Standard of Excellence for the global careers Facebook page,
- 2012: Potential Park Rankings, #7 (of 116) for best U.S. employment website
- 2012: Potential Park Rankings, #3 for the overall ranking for Online Talent Communication